Sweet Up Tweet Up

Snow could not stop NYC’s top beauty mavens from coming out to attend our Sweet Up Tweet Up, an event celebrating the launch of our new Sweetest Thing Collection created by rising star designer, Miles Ehan. Three Custom Color Specialists partnered with Mario Badescu to talk spring makeup and skin care tips. The event was hosted by Felicia Walker Benson, Editor-In-Chief of This That Beauty with a menu of candy and cocktails provided by Hpnotiq at the brand new lounge, Studio XXI in New York City.

These lovely ladies from @HpnotiqNY were dishing up treats while modeling our Sweetest Thing Collection.

Our model, Deven, wore the cupcake wrapper dress designed by Miles Ehan (@MilesEhan), our guest of honor. Her makeup featured the Sweetest Thing Collection – Icing on the Cupcake Eye Shadow, Lollipop Lip & Cheek Stain, and Candy Cloud 9 Lip Gloss!

The party is on at Studio XXI. Check out http://www.studioxxinyc.com for more about this new venue!

Check out lovely Beauty Blogger Lesley Forrester (@lesleykat) in our makeup chair. Throughout the night, guests were touched up with products from Sweetest Thing Collection.

At the event, Bridal Blogger Lisa Barr (@bridalease) of won a one-of-a-kind clutch purse designed by Miles Ehan!

A couple of Must-Follow Beauty tweeps: Misha Palmer (@TheFabChick) enjoying a Lollipop Cosmo with Danielle Gray (@StyleNBeautyDoc).

Our host for the evening, Felicia Walker Benson (@ThisThatBeauty) with Makeup Artist Karen Duncan (@MakUpDiva) enjoying a Hpnotiq Cocktail!

A powerhouse beauty brainstorm between Celeb Makeup Artist Lauren Napier (@NapierMakeup) and Felicia Walker Benson (@ThisThatBeauty).

Many thanks to our event photographer, Gene Fischer! View more of his work at http://www.genefischer.com/

Want the inside scoop on all the goodies? Click on the links below to check out beauty blogger reviews, videos, photos, and more about The Sweetest Thing Collection:

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Older Girl Beauty

Gouldylox Reviews

Product Girl

The Fab Chick


Karen’s World of Beauty

Beauty School

Style and Beauty Doctor

AOL StyleList

Lesley Kat

Daily Makeover


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