NYFW Spring 2011 Trend Report

NYFW Spring 2011 Trend Report by Chad Hayduk, Co-Founder, Three Custom Color Specialists

If we learned one lesson from New York Fashion Week for Spring 2011, it’s this: DON’T BE AFRAID TO PLAY WITH COLOR! From intense eyes, to dewy faces with show-stopping lips, this Spring showcased modern, playful takes on beauty!


Vivid semi-matte lips in Orange, Pink, and Red shades ruled the runways. This cheery look was seen at seen at Milly, J. Mendel, Erin Fetherston, Isaac Mizrahi and – our favorite adaptation – Diane Von Furstenburg.

At Diane Von Furstenberg, hot pink lips were accompanied by a simply polished eyes and a clean, luminous face. To get the look:

Begin by applying our Crème Concealer/Foundation with a damp sponge for sheer coverage on the face, and use a concealer brush for more coverage over any blemishes or dark circles. Set with our Translucent Powder. Since this look focuses on the lips, keep the eyes simple. Groom the brows with our Tinted Brow Gel and apply Snow Eye shadow (a pro makeup artist favorite!) to the inner corners of the eye in a “V” shape. Contour your eyes by applying Cool Pebble Eye Shadowthe crease. Skip the eyeliner and finish with a coat of mascara. Apply Bora Bora lipstick with a lip brush for a precise application, blot, and apply again for even more staying power. *For a more office-friendly version of this look, try our Light Brights Lipsticks in Palladium or Area. It’s a gorgeous, flattering pop of color to that lets your own natural lip color come through.


This Spring, you can skip your brown, grey, and beige eye shadow! Don’t be afraid to make your eyes pop with a bold hue: runway looks featured purples, greens, blues, and oranges! We loved the soft washes of color around the eyes seen at Jason Wu, Luca Luca, Betsey Johnson and Oscar De La Renta.

To get the look seen at Oscar de la Renta: The key to wearing this look is to layer and blend, blend, blend! Apply a sheer wash of Cool Celery eye shadow from the lash line to the crease and the inner corners of the eye. Apply Peacock Eye Shadow close to the upper and lower lash lines, as well as on the upper eyelid and blend upwards to the brow bone. For the rest of the face, keep the lips and cheeks sheer and soft. Apply our NEW Caramel Rose Lip and Cheek Stain to the lips and cheeks.

*Does orange eye shadow leave you puzzled? Dramatic orange eye shadow can look great in contrast to blue or green eyes, but, for an off-the-runway version of this look we suggest that cool, rosier skin tones try Warm Aubergine and Cool Lilac Eye Shadow. For Warm, golden skin tones try Warm Nutmeg and Bronze Eye Shadow. For a more wearable version of this look, feel free to play with a lighter hand. A soft wash of color is beautiful, too!


You may be familiar with the makeup rule: showcase the eyes OR the lips, not both. This Spring, this adage was challenged and rules were broken on the runways at Betsey Johnson, Zac Posen, Nanette Lapore, and LAMB. Our favorite interpretation of this risky, brazen look was at Marc Jacobs for their 30’s coquette meets 70s glam look!

To get the look seen at Marc Jacobs: Start with a flawless canvas, and de-emphasize brows with a dusting of coordinating face powder. For a barely there flush on the cheeks, apply Pink Hyacinth Watercolours for Cheeks and blend. Apply a layer of Warm Celery Eye Shadow from the upper lash line to the crease of the eye. Apply Cool Black Eye Shadow to the upper and lower lash lines, as well as the crease of the eye and blend. Apply Aurora Opaline Crème Eye Definer to the upper and lower lash lines, and the waterline. Finish with a coat of black mascara. Line the lips with Burgundy Lip Liner and fill in with Santorini Lipstick.

*For a runway-to-real way take on this saucy look, try a lighter hand with the eye shadow and apply Kit Sheer Lipstick, a universally flattering, sheer raisin shade on the lips.


The New York Post’s Haute List

Light Brights Sheer Lipstick Collection continues to receive raves in the press. Today’s New York Post says “* Neon and on: Three Custom Color’s Light Brights lipsticks launch this week, capping the ’80s revival. The fluorescent hues – developed in collaboration with the DayGlo Color Corp. – take their names from four of New York’s most iconic clubs: Danceteria, Limelight, Palladium and Area. They’re $18.50 each at threecustom.com”

Stay tuned for more great coverage!

New! Light Brights Collection

What’s Old is New Again
Former Club Kids Bring Back 80’s DayGlo:
Three Custom Color Specialists Introduce
The LIGHT BRIGHTS Collection for Lips

When visiting a tradeshow recently, Trae Bodge, Scott Catto and Chad Hayduk, the “Three” in Three Custom Color Specialists, made a very exciting discovery – DayGlo powders! They initially thought of these shades as great additions to their color library to give a “pop” to certain discontinued shades they were reproducing. But, when experimenting with the colors, the Specialists realized that DayGlo fluorescents brought back fond memories of dancing the night away at their favorite New York City hotspots to Dee Lite with the likes of Ru Paul, Michael Musto, Dianne Brill, Leigh Bowery, Suzanne Bartsch and fashion designer Zaldy.

As unparalleled experts in the makeup industry, the former Club Kids transformed these outrageously bright colors into modern, playful and sheer moisturizing stains for the lips. All four of the shades are great for all skin tones and have names that evoke the nightlife of a totally awesome decade. Now available at $18.50 each at www.threecustom.com

NEW! Palladium – A hot pink flash of color fit for any rockstar

NEW! Limelight– Sweet and soft, a pinky peach that pops

NEW! Danceteria – Flirty coral for girls who just wanna have fun

NEW! Area– Juicy and bright, yet surprisingly wearable tangerine